The Story So Far.....
Please enjoy visiting the online store. Sue aim's to make your shopping experience with MOSS a fabulous and pleasurable journey for all
Apart from the Online Store that has been operating since 2013 MOSS has held many Events and Pop up's including opening a Pop up store at Watertown Brand Outlet West Perth WA in October 2019 - 24th December 2019 and is now operating from a home Studio Salon where they not only provide hairdressing services but also sells bohemian clothing, accessories, gifts and hair and beauty products too! In 2021 Sue designed her first clothing collection - The Woodstock.
Here is owner and founder Sue Berry's story.....
MOSS embodies Sue Berry's lifelong passion for all things 'FASHION' and her innate flair for cutting-edge style. In 2013, Sue set out to combine her 20 years of experience in hairdressing, style and creative flair to achieve her lifelong dream and start her very own online FASHION store.
Drawing from her extensive knowledge of local and international labels in conjunction with this season's hottest trends and enduring styles for women, Sue welcomes you to her online store, stocking fashion that evokes an edgy bohemian, contemporary sense of sophisticated style for the MOSS woman. Sue is inspired from her love of the beautiful Perth and South West Beaches and this is where MOSS was created. It was a moment on Christmas Day 2012 in beautiful Bunker Bay that she thought of creating a store for all free spirited beach lovers. Blending this with her hairdressing, MOSS then opened January 2013 stocking gorgeous bohemian beach style clothing for that beach lover girl!!
Sue's fashion philosophy is both inspiring and unique…

 "I believe clothing is empowering. It can change the way someone feels about themselves, giving them greater confidence and sense of self. I grew up in Perth and have always been a beach lover, swimwear and effortless bohemian style clothing has always been my love. I started my young life as a Hairdresser so I was always making people look good and this extended to my love of clothing, I just wanted to style people and make them feel good about themselves. Clothing started filling my wardrobe from a young age, it was then I started styling my friends and clients with my clothes, something I loved, it was fun and now it's become my full time job. Hairdressing, Make-up, Fashion Styling, Fashion Parades and Events you name it I do it. My passion for FASHION has finally become my life long dream. MOSS is an eclectic collection of my favourite labels and brands which serve to complement your whole lifestyle. From an effortlessly chic bohemian look to the best hair and body products, followed through to cutting edge Hairdressing MOSS will take you there in style."

"Whether it be a visit to the Home Studio for your Hair appointment and a browse through MOSS clothing, products and accessories or shopping online Sue hopes you enjoy your experience and is ready to help you any way she can"